Welcome to my portfolio! As a copywriter, my aim is to write clear, persuasive copy that appeals to specific target markets. My work includes:

- Collaborating with designers and developers to overhaul Total Higher Education’s website for greater usability; developing copy and branding for new initiative called GradReady that seeks to provide students with advice on managing their finances

- Partnering with leading Minneapolis art gallery to develop strategies to attract new buyers, raising gallery’s profile by writing promotional copy, press releases, articles. 

- Working to promote the gallery's annual Christmas with Dr. Seuss extravaganza

- Designing customized responses for proposals (RFPs) tailored to each client's specifications; working with project managers and designers to write copy that complements visual design elements for each proposal

- Updating and maintaining client blogs; finding a unique voice that speaks to the blog's target audience